A study by researchers at Carleton University in Ottawa show that first impressions count in website design. They showed that people form opinions about the look of your website in 1/20th of a second. The aesthetic of your design is thus an important factor in the success of your website and online business.
How do you decide where to place elements on the page? What colors should you use? How do you get people to notice your content. Believe it or not the answer resides in C.R.A.P.
Contrast, Repetition, Alignment, Proximity. These basic elements of design can be found everywhere design is present. By following these four basic princiapls your designs will improve immeasurably and immediately.