What do you think is the value of design? Do you think non-designers hold the same perception? I don’t. I think for most people the perceived value is less than the true value. Why?
How do you differentiate your business from your competition? Will potential clients recognize your brand? Do they even know your brand exists? What can you do that can’t be easily duplicated?
Does your business scale? Can you make more money without having to spend more time working? If not, can you find a way to make your business scale?
How can you add more value to your business? What value can you add to hold onto existing clients and attract new ones? In the face of a potentially shrinking market for your services what can you do to maintain and grow your business?