Are you the kind of designer who wants to show off your style as a designer or are you a boring designer who chooses the tried and true solution and tries to leave no trace of yourself in your work?
I’m sure you’ve heard the advice “don’t make me think” in regards to website usability. It’s the idea that visitors of a site can use the site with as little cognitive strain as possible. Is it good advice? Well…yes, but there are times when making people think a little more might be the better option.
A few weeks ago I was reading the article Apple Turns Technology into Art by Ben Bajarin. For those of you not familiar with Ben, he’s an industry analyst who covers consumer products. The article talks about Apple’s products and how their visual appeal helps customer form an emotional connection with them.