What do you think is the value of design? Do you think non-designers hold the same perception? I don’t. I think for most people the perceived value is less than the true value. Why?
What do you think is the value of design? Do you think non-designers hold the same perception? I don’t. I think for most people the perceived value is less than the true value. Why?
Whether you think you can or you think you can’t—you’re right
—Henry Ford
Ask any designer and they’ll tell you design is more than how something looks. For many non-designers though, how a thing looks is design. Nothing else, just the look. It’s a common perception designers have tried to change for years and it often feels like a losing battle.
If a tree falls in the forest and no one is there to hear it, does it make a sound? According to Geico, it not only makes a sound, but whines a bit as it does. However the question is really a philosophical one about perception and reality and if you’ll bear with me a bit, there’s a connection to design.
A couple of months ago I was offered a review copy of Subliminal: How Your Unconscious Mind Rules Your Behavior, by Leonard Mlodinow. I don’t know that I’ve ever turned down a free book and based on the title I thought I would enjoy this one. I finally had a chance to read it and wanted to share some thoughts.
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