I often talk about choosing a concept to lead your design; a central idea that provides the underlying logic, thought, and reasoning for most of the decisions that follow. A concept is a constraint you create to guide you.
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I often talk about choosing a concept to lead your design; a central idea that provides the underlying logic, thought, and reasoning for most of the decisions that follow. A concept is a constraint you create to guide you.
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A couple of months ago Peter commented on my post about design and context and asked whether or not you can really know if you’ve defined the right context for a design. He also wondered if it would be hard to define given you’ll likely start with vague words like professional, young, and dynamic. I wanted to address his concerns and answer both questions focusing mainly on the second.
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As I’ve been talking about the decisions I’ve made for the redesign of this site, I’ve noticed myself using a few words over and over. Words like constraints and concept and unity. I’ve said things like one constraint leads to another and how concept leads design. I thought a post talking about each of these words and how they help in making design decisions would hopefully be interesting and helpful.
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Last week I walked through some of my thinking about why it was time to redesign this site as well as the business goals that helped shape the redesign. Today I want to talk about the goals and constraints I set for the design itself and then offer some thoughts about the aesthetic concept for the design.
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