How Important Is Art Direction To The Success Of A Website?

Is art direction necessary on the web? How important is it to the success of a website? Most sites don’t give consideration to art direction. Should they?

Continue reading

Art Direction And Design

What is art direction? Is it the trend from a few years back to give every blog post a different look? Not really. That was called art direction, but the trend wasn’t quite art direction, even if it did present different aesthetics to different sets of content.

Continue reading