A logo helps identify your brand. It isn’t your brand, but it’s a symbolic representation of it. A logo communicates. Whether direct or subtle, it says something about your company and what people can expect from you. What thoughts go into designing a logo, particularly for a freelance designer?
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Where Does This Design Succeed And Fail?
It’s hard enough offering objective and useful criticism to a a fellow designer. Imagine trying to remain objective about your own work. I’ve been talking about the redesign of this site for awhile now and walking you through the thought process for many of my decisions. It’s time to wrap up the series and I thought why not conclude with a critique of my design.
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