Common Sense Guide To Link Building

When site owners come to the realization that links are an important component to search rank they start to ask questions about the value of links. How many links do I need? Which link is better? Where can I get links?
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Why Patience Is Often The Best SEO Strategy

A couple of months ago I watched as search traffic to this site declined rapidly. At it’s worst the 2 week drop was about 40% There were several things I could have done, but in the end I chose what turned out to be the best seo tactic of all…nothing.
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How To Help Search Engines Understand Your Content

Search engines attempt to show what they consider the most useful results for a particular query. Naturally one part of that usefulness is for the page to have content relevant to the query. The words on the page aren’t always enough though. We can help search engines better understand our sites through a structure of content silos.
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How To Help Search Engines Find Your Content

The last couple of weeks we’ve been looking at information architecture with a focus on making your site more usable to real people. Today I want to continue that talk, except with the focus of how to make your site more usable to search engines.
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Bogus Referrer Stats In Google Analytics

Over the last few months I’ve noticed something with the Google Analytics stats for my small business forum that call into the question the validity of those referrer stats and are making me question Google Analytics stats in general.
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