About a week and a half ago, Matt Cutt’s posted to the Google Webmaster Central blog, about an algorithmic change that considers the layout of a webpage, particularly what appears “above the fold” as a signal in where the page should rank.
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Back in February I reported about a drop in traffic to this site between mid December 2010 and mid January 2011. You might remember that traffic here dropped 20% and that I decided my best course of action was to be patient and wait out the holidays.
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Every time Google makes a significant update to it’s search algorithm people start reporting losses and complaining how the changes are unfair. At the same time others report how that change is driving more traffic to their sites.
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The last few posts we’ve been looking at the value of links. We’ve talked about some common sense concepts to help you think about links and then offered some general thoughts about trust and authority as they relate to link value.

Today we’ll continue and conclude this discussion on the value of links.
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Earlier this week we looked at a few seo concepts. We talked about the cat and mouse game of seo, how to think like a search engineer, and how competition affects your optimization and link building. I left things with the idea that different links have different values associated with them.
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