Building Trust Through Transparency

If you haven’t heard trust is important. It’s important in your relationships, it’s important in your business, and it’s important in your website. I can ‘t really help you in that first one, but as for your business and website transparency can go a long way in establishing trust. Transparency if done right will lead to more trust from site visitors and lead to more sales because of that trust.

Continue reading

The 5 Step Sales Process Online

All customers go through a 5 step buying process when making a purchasing decision. On the other side there is a 5 step selling process. If you want to make more sales on your website you should build your site so it utilizes this sales process and and leads potential customers along the way and converts them into paying customers.

Continue reading