Creating useful, entertaining, and engaging content on a consistent basis isn’t easy. It’s time consuming. It’s hard to come up with new ideas. What you think will be well-received falls flat. Many people publish content haphazardly. There’s little uniting one piece of content to the next. Without a content strategy you’re throwing content against the wall and hoping it will stick.
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Why do people buy your products? Why do they purchase any product or service? One thing’s for certain, it’s not about the price.

It’s a common fallacy that people buy based on price. Well some do, but most people buy based on value or rather their perception of value. Many small business owners begin their business life with the thought that they will enter their market and simply offer what they have at a slightly lower price and all will be good. In truth it’s not the best or even a good idea. Unless your last name is Walton and you’re an heir to the Wal-Mart throne you won’t be able to compete on price nor should you try.
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I’ve been participating in an interesting thread at a Small Business Forum about customer service and how important it is for a business. Much of the thread has focused on selling customer service as a value point, but I want to talk here about something I brought up later in the thread. Instead of actively promoting customer service what about simply practicing it. Practicing customer service is really the best way to market it as a selling point.

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