Branding For Small Business And Bloggers

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
–Jeff Bezos

Whether you realize it or not everything you do goes toward building a brand. It might be your personal brand, your brand as a blogger, or your corporate brand, but every action you take and every word you say impacts your brand to someone. For a few weeks I’ve been participating in a discussion about branding for small business. Too many individuals and small business owners think brand is something that’s out of their reach, that it costs too much, and that it’s only for big business. Wrong. Everything you do goes toward building your brand and you need to be conscious of how the things you do will reflect on your brand.
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Link Building Opportunities Are Everywhere If You’re Paying Attention

Early on in your learning of search engine optimization you come to realize links are important to how well your pages rank. Some sources of links such as forum signatures are easy to discover, but before too long you learn that all links are not created equal and the links you want most are the hardest to get. Inevitably the question arises how and where to get these high quality links. Good news. Link opportunities are all around you and by paying attention you can gain links from authority sources.
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Increase Sales, Conversions, And Profits With The “Rule Of Odds”

Why do we believe that in all matters the odd numbers are more powerful?
–Pliny the Elder, Natural History

I came across an interesting post yesterday by Dan Tudor about how using odd numbers is more profitable than using even numbers. After a little digging there seems to be a “rule of odds” in composition, which may serve as a general theory to the rule of three I mentioned in the past.
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Improve Your Writing With A Simple Exercise

If my doctor told me I had only six minutes to live, I wouldn’t brood. I’d type a little faster.
–Isaac Asimov

The most important skill a blogger can have is an ability to write. Sounds obvious I know, but the best way you can improve your blog is to improve your writing. If you think about your favorite blogs they are likely written well and have a unique voice guiding them. Here’s a simple exercise you can use to improve your own writing and help take your blog to the next level.
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The Importance Of Understanding Cultural Differences

Sometimes you come across an article that just makes you laugh. Such was the case when I came across Thieves steal Herman Munster’s identity, which mentioned how someone was caught trying to sell credit card information in a chat room for the fictional tv character. The story made me laugh, but it also brought to mind an important concept in marketing.
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