How to Design your Posts to Guarantee they get Read

Of all the edges I know of, embracing amazing design is the easiest, the fastest and the one with the most assured return on investment.
Seth Godin Free Prize Inside

Looks matter. We don’t always want to face it, but it’s true. People will make judgments about the quality inside based on looks alone. A pretty package gets more attention every time. So how can you make your posts more attractive to help guarantee they get read?
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Text vs Graphics In Design

Yuri posted an interesting article last week on using text over graphics on your website. Yuri links to a wide variety of sources including eye-tracking studies to support the case that you should stick to text and avoid graphics for the most part. While I do believe you should lean toward text where you can, I think the what’s most important is to maintain a certain balance between plain text and other visual elements on the page.
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Is Your Website In Harmony With Itself?

Earlier today I came across the article, Should Writers Be Held Accountable for Web Page Performance?. The article got me thinking or rather rethinking about where the responsibility lies when a website fails to meet certain goals. Can any one person or aspect of your site be held accountable when it’s not performing the way you’d like?
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Do Ugly Websites Sell More?

Earlier today I came across The Surprising Truth About Ugly Websites, an article pointing out the benefits of having an ugly website. Can it be true that ugly websites sell more than their attractive counterparts? I don’t think so.
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Choosing Fonts In Web Design

Questions about fonts and how best to use then in web design come up often. Questions about which family of font to use or what font size is the best are common issues that face web designers. Your font choices will make a huge difference in the readability of your site. And a sure way to lose visitors is to provide content they have trouble reading. So what are some basic rules to follow with the fonts you use on your website.

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