Yesterday while waiting in line I caught a t-shirt with the U.S. Marine Corps emblem and the following quote
Pain is weakness leaving the body
There’s a lot of wisdom in that quote and I wanted to relate it to business. I didn’t come up with a nice compact quote, but here’s the idea.
Price is what you pay. Value is what you get.
And the perception of value is why you decide to buy. How much would you pay for an ordinary gray pebble? How much would you pay if I told you that pebble could perform tricks like ‘sit’ and ‘stay’ and included a manual for how to train your pet rock?
Having trouble paying off your student loan? Maybe you’ve overextended yourself with credit card purchases or have some other use for some cash. No need to fret. Starting tomorrow (though it looks to be up and running right now) you’ll be able to hit up strangers for cash and ask for donations through the new website being launched by Reality Charity LLC. .
If you haven’t heard trust is important. It’s important in your relationships, it’s important in your business, and it’s important in your website. I can ‘t really help you in that first one, but as for your business and website transparency can go a long way in establishing trust. Transparency if done right will lead to more trust from site visitors and lead to more sales because of that trust.
All customers go through a 5 step buying process when making a purchasing decision. On the other side there is a 5 step selling process. If you want to make more sales on your website you should build your site so it utilizes this sales process and and leads potential customers along the way and converts them into paying customers.