The most valuable asset of any business is its brand. It’s an intangible asset as it can’t be directly turned into cash and sadly some businesses fail to treat it with the value it deserves. Sad, because your brand carries great weight and influence. Treat your brand well and your brand will treat you well back. It is your most valuable asset.
You never get a second chance at a first impression
I’ve never cared for the above quote. The implication is that you get one and only one chance at success and that’s hardly true. Your first impression is the most important impression only until you make your second impression, which is the most important until you make your third. As Seth Godin pointed out a few weeks ago, it’s your last impression that matters most. I agree your last impression counts more, but I think there’s more to how the impressions you leave affect you and your brand.
“No matter where you go, there you are.”
You are your brand. Your brand is you. Wherever your go, there is your brand. Every action you take, every word you speak, every impression you leave, affects how others view your brand.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Whether you realize it or not everything you do goes toward building a brand. It might be your personal brand, your brand as a blogger, or your corporate brand, but every action you take and every word you say impacts your brand to someone. For a few weeks I’ve been participating in a discussion about branding for small business. Too many individuals and small business owners think brand is something that’s out of their reach, that it costs too much, and that it’s only for big business. Wrong. Everything you do goes toward building your brand and you need to be conscious of how the things you do will reflect on your brand.