Building Trust Through Transparency

If you haven’t heard trust is important. It’s important in your relationships, it’s important in your business, and it’s important in your website. I can ‘t really help you in that first one, but as for your business and website transparency can go a long way in establishing trust. Transparency if done right will lead to more trust from site visitors and lead to more sales because of that trust.

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Choosing Fonts In Web Design

Questions about fonts and how best to use then in web design come up often. Questions about which family of font to use or what font size is the best are common issues that face web designers. Your font choices will make a huge difference in the readability of your site. And a sure way to lose visitors is to provide content they have trouble reading. So what are some basic rules to follow with the fonts you use on your website.

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Creating Shapes With CSS Borders

I’ve been working on a site the last couple of days where my design calls for some large blocks of color that aren’t in rectangular shape. I didn’t want to use images for those trapezoidal shaped blocks, in part because I prefer to use code whenever I can to save download time and in part because using images would reduce the fluidity of the design somewhat. Fortunately the css border property comes to the rescue and with it the ability to create shapes other than simple rectangles. Add some JavaScript and the results can be pretty amazing.

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The Rule Of Three And Sales Conversions

A simple rule in writing suggests that things that are grouped in threes are more satisfying to the reader and are more effective than any other number of things at delivering a message. For whatever reason human beings tend to think of things in triplets. We remember things best in threes and scan visual elements better when grouped in three. By using and appropriately breaking the rule of three can we improve conversions on our websites?

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A Tale Of Two Design Philosophies: Consistency Vs Wow

This morning I read an interesting article courtesy of the New York Times comparing the approaches of Google and Yahoo when it comes to releasing new applications. Yahoo’s approach has been to maintain consistency across it’s various products where Google has usually gone after the ‘wow’ factor when releasing something new. Most of us aren’t Google or Yahoo though, and the two philosophies has gotten me thinking about designs in our own smaller sites, particularly this site, and if either approach is better than the other.

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