Increase Sales, Conversions, And Profits With The “Rule Of Odds”

Why do we believe that in all matters the odd numbers are more powerful?
–Pliny the Elder, Natural History

I came across an interesting post yesterday by Dan Tudor about how using odd numbers is more profitable than using even numbers. After a little digging there seems to be a “rule of odds” in composition, which may serve as a general theory to the rule of three I mentioned in the past.
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Improve Your Writing With A Simple Exercise

If my doctor told me I had only six minutes to live, I wouldn’t brood. I’d type a little faster.
–Isaac Asimov

The most important skill a blogger can have is an ability to write. Sounds obvious I know, but the best way you can improve your blog is to improve your writing. If you think about your favorite blogs they are likely written well and have a unique voice guiding them. Here’s a simple exercise you can use to improve your own writing and help take your blog to the next level.
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The Importance Of Understanding Cultural Differences

Sometimes you come across an article that just makes you laugh. Such was the case when I came across Thieves steal Herman Munster’s identity, which mentioned how someone was caught trying to sell credit card information in a chat room for the fictional tv character. The story made me laugh, but it also brought to mind an important concept in marketing.
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Every Failure Takes You One Step Closer To Success

Marine Corps Emblem
Yesterday while waiting in line I caught a t-shirt with the U.S. Marine Corps emblem and the following quote

Pain is weakness leaving the body

There’s a lot of wisdom in that quote and I wanted to relate it to business. I didn’t come up with a nice compact quote, but here’s the idea.
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Do You Really Need Search Traffic?

Jennifer Laycock is starting an interesting experiment where she’s out to prove a business can survive without Google. Actually she’s out to prove that a business can survive without any search traffic at all. In time the search engines will be allowed back in, but the idea is to show that search traffic while useful is not necessary to build a business and drive both traffic and sales. The best part is we’ll all get to find out how it goes and most likely learn a lot along the way.
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