The Perception Of Value And The Decision To Buy

Why do people buy your products? Why do they purchase any product or service? One thing’s for certain, it’s not about the price.

It’s a common fallacy that people buy based on price. Well some do, but most people buy based on value or rather their perception of value. Many small business owners begin their business life with the thought that they will enter their market and simply offer what they have at a slightly lower price and all will be good. In truth it’s not the best or even a good idea. Unless your last name is Walton and you’re an heir to the Wal-Mart throne you won’t be able to compete on price nor should you try.
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Is Your Website In Harmony With Itself?

Earlier today I came across the article, Should Writers Be Held Accountable for Web Page Performance?. The article got me thinking or rather rethinking about where the responsibility lies when a website fails to meet certain goals. Can any one person or aspect of your site be held accountable when it’s not performing the way you’d like?
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Do Ugly Websites Sell More?

Earlier today I came across The Surprising Truth About Ugly Websites, an article pointing out the benefits of having an ugly website. Can it be true that ugly websites sell more than their attractive counterparts? I don’t think so.
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Happy Thanksgiving

For all those in the U.S. I want to wish you a Happy Thanksgiving. For all those not in the U.S. I hope you all have a good Thursday and understand most of us here in the U.S. will be taking the day off to be with family, overeat a turkey dinner, and watch football all day.
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What Is The Sound Of Your Blogging Voice?

“To gain your own voice, forget about having it heard. Become a saint of your own province and your own consciousness.”
–Allen Ginsberg

A good writing voice can carry most any idea for a blog post. And a poor writing voice can ruin even the best of ideas. So what sound does your writing voice make?
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