Practicing Good Customer Service Is The Best Way To Market It

I’ve been participating in an interesting thread at a Small Business Forum about customer service and how important it is for a business. Much of the thread has focused on selling customer service as a value point, but I want to talk here about something I brought up later in the thread. Instead of actively promoting customer service what about simply practicing it. Practicing customer service is really the best way to market it as a selling point.

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Using Keyword Themes To Structure Your Site Content

A couple of years ago structuring a site around keyword themes was all the rage in the SEO community. It was going to be the way to rank a site and if you didn’t use thm well good luck to you. Today you don’t see many people talking about building your site around keyword themes, but they are still used and it’s a good idea. If the idea of themes is new to you read on.

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Using Conditional Comments to Fix IE Bugs

Anyone who has ever developed a website is aware of cross browser inconsistencies. This is especially true for those of you rightfully working to eliminate table based layouts and make the move to an all css layout. Often what works in one browser won’t work in another or more precisely when you follow the standards like you should it often won’t work in Internet Explorer. Fortunately it’s not too hard to workaround the problem. The two methods I use most often are the underscore hack and Conditional Comments.

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Building Trust Through Transparency

If you haven’t heard trust is important. It’s important in your relationships, it’s important in your business, and it’s important in your website. I can ‘t really help you in that first one, but as for your business and website transparency can go a long way in establishing trust. Transparency if done right will lead to more trust from site visitors and lead to more sales because of that trust.

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Choosing Fonts In Web Design

Questions about fonts and how best to use then in web design come up often. Questions about which family of font to use or what font size is the best are common issues that face web designers. Your font choices will make a huge difference in the readability of your site. And a sure way to lose visitors is to provide content they have trouble reading. So what are some basic rules to follow with the fonts you use on your website.

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